Fashion & Entrepreneurship

Anastasiia Ivanova is a New York-based fashion designer, entrepreneur, and founder of the fashion label that bears her name.

For more than fifteen years, her professional work has been connected with fashion, personal style, aesthetics, and visual communication. Her approach to design is rooted in a conscious understanding of personal style — the ability to recognize what genuinely reflects one’s individuality rather than simply follow changing trends.

Through her collections, Anastasiia explores modern femininity, thoughtful proportions, clean lines, and the relationship between clothing and personal identity. Her designs move between business elegance and occasionwear, bringing the same attention to detail and individual expression to different aspects of a woman’s life.

The Designer’s Journey

Anastasiia studied Fashion Business at Istituto Marangoni in Paris and Global Fashion Marketing at the Fashion Institute of Technology in New York.

Her entrepreneurial journey in fashion began with the opening of her first atelier in Kyiv in 2009. Over the years, her collections have been presented during Ukrainian, Paris, and New York Fashion Weeks.

As the founder and creative director of her label, Anastasiia has been personally involved in its development — from design and brand positioning to visual campaigns, creative direction, marketing, and international business development.

Today, her collections are designed in New York and produced at the brand’s established atelier in Ukraine, where craftsmanship, precise tailoring, and attention to detail remain central to the design process.

 THE ART OF PRESENCE

Alongside her work as a designer and entrepreneur, Anastasiia has developed an independent professional practice focused on personal image, style, and visual communication.

Her experience in fashion and business has shaped a particular interest in how founders represent themselves — through their appearance, behavior, professional style, and public presence.

Today, this work continues through THE ART OF PRESENCE, her individual practice dedicated to Founder Image & Visual Presence.

Her approach brings together personal image, style, visual communication, and business etiquette, helping founders develop a professional presence that reflects their personality, values, and the scale of their business.

The practice includes direct work with founders and, where relevant, collaboration with their existing marketing, PR, and creative teams.

Speaking, Writing & Research

Anastasiia has shared her professional perspective through lectures, workshops, and speaking engagements in Kyiv and Paris, as well as articles and expert commentary published in Ukrainian media, including NV.ua and Viva.ua.

Her long-standing research explores the connections between personal style, visual culture, etiquette, identity, and professional self-presentation.

Today, she continues these explorations through her English-language writing on Substack and is developing THE ART OF PRESENCE, a practical book for entrepreneurs and business owners.

Her current speaking interests include founder image, visual communication, business etiquette, and professional presence.

Fashion as Art

Beyond the commercial collections, Anastasiia also explores fashion through mixed-media art.

In her artistic work, the dress becomes more than a garment. Through texture, sculptural forms, and layered materials, she explores femininity, memory, identity, and the expressive possibilities of clothing.

This creative practice offers another perspective on the relationship between fashion, art, and personal expression.