Anastasiia Ivanova · Private practice

THE ART
OF PRESENCE

Image · Style · Visual Communication · Etiquette

Your public appearance.
Considered in every detail.

Speaking at a conference, walking the red carpet, receiving an award, giving an interview or attending a gala dinner. Each occasion brings its own dress code, etiquette and expectations. How do you navigate them with confidence — on stage, on camera and among guests?

Anastasiia Ivanova at Hudson Yards, New York

01 · Personal preparation for public appearances

THE ART OF PRESENCE

Work directly with me as your stylist, image consultant and etiquette specialist.

Focused on your needs, your role and the occasion ahead.

When this is for you
  • Red carpets, film festivals and awards ceremonies.
  • Gala dinners, charity events and Black Tie receptions.
  • Speaking engagements, conferences and presentations.
  • Interviews, podcasts and appearances on camera.
What we work on

Dress code and formality

We review the invitation, venue, format and your role — including occasions at the highest levels of formality.

Etiquette and conduct

You receive focused guidance for your particular setting: introductions, presenting yourself, conversations, reception etiquette and table manners.

Your personal image

As your stylist, I help you select and purchase clothing, shoes and accessories. We consider silhouette, fit and every detail in relation to the dress code and your individuality (for women, this also includes hair and makeup).

Stage and camera presence

We work on posture, gestures, facial expressions and hand placement, including how you stand and sit. We discuss potentially unsettling moments and appropriate ways to respond.

Confidence grounded in preparation

A considered look is complemented by manners and an understanding of the setting. You know how to present yourself, what to pay attention to and how to respond — so you can focus on the occasion itself.

$1,000

Two private 60-minute sessions, plus brief consultations to support the selection and purchase of clothing, shoes and accessories for your occasion.

Discuss my upcoming appearance

02 · Ongoing private monthly engagement

FOUNDER STYLE

Personal style and visual communication for founders whose image is part of how they lead and represent their company.

As your business grows, your public role changes. Partner meetings, interviews, conferences and everyday work call for a consistent image that reflects your personality, values and responsibilities.

What we work on

Personal style and wardrobe

A distinctive style direction, silhouettes, outfit planning and seasonal choices shaped around your working life and professional settings.

Professional image

Aligning your image with your character, role as a founder, company and the audiences you engage with.

Visual communication

A coherent visual language across photography, video, social platforms and media, while preserving your individuality.

Media and camera presence

Preparation for shoots, podcasts and interviews, with visual and styling direction in collaboration with creative teams.

Business etiquette

Professional conduct, nonverbal communication, introductions and self-presentation across different business environments.

Meetings and public appearances

Preparation for negotiations, conferences, speaking engagements, travel and important professional events.

How the partnership works

First, understanding you and your business

We explore your entrepreneurial background, professional role, goals, values, audiences and schedule. We review your current style, wardrobe, photography, video and public-facing materials, identify what already works and establish a practical direction.

Then, applying that direction to your working life

Regular working sessions, ongoing image decisions, preparation for events and shoots, review of visual materials and adjustments as your priorities evolve. Where relevant, I coordinate your personal visual direction with your PR, SMM, editorial and production teams.

We agree on the working rhythm, availability and responsibilities individually. My role is to guide your personal image and visual direction; company marketing and channel management remain with the relevant specialists.

Consistency across professional settings

You gain a coherent direction for your style, wardrobe and public presentation, with personal support in putting it into practice — shaped around your time, priorities and the situations your business brings.

$7,500 / month

Private work with women and men who lead businesses worldwide. Online, with in-person meetings in New York by arrangement.

Discuss Founder Style

Travel, content production and extended on-site work are discussed separately.

Experience that serves your goals

Anastasiia Ivanova

More than 15 years in fashion, personal style and visual communication have taught me to consider an image as a whole: from silhouette and fit to how a person presents themselves in a particular setting.

As a designer and founder of my own brand, I combine attention to detail with an understanding of my clients' professional roles. We consider your individuality, goals, time and real circumstances, so the decisions we make are relevant and practical for you.

My approach brings together style, image and etiquette. You work with me directly and receive coordinated guidance on your appearance and self-presentation.

Anastasiia Ivanova speaking to an audience

I share my approach through talks, workshops and essays on style, etiquette and visual communication.

Choose your format.

Personal preparation for a public appearance or ongoing monthly support for a business founder.

Have a particular situation in mind? Contact me.

I work with clients worldwide. Private sessions are conducted in Ukrainian or Russian; scheduling takes your time zone into account.