FASHION ETIQUETTE

HOW TO ELEVATE YOUR STYLE

True style is more than just clothing—it’s about confidence, elegance, and attention to detail. Learn how to refine your wardrobe, posture, and overall presence.

FOUR FORMULAS FOR ELEGANT WINTER WARDROBE

Anastasiia Ivanova has created 4 formulas of elegant winter wardrobe according to fashion etiquette and grammar of style.

HOW TO CARE FOR CASHMERE THINGS

Caring for cashmere products may seem like hard work, but after the first experience of wearing such a wonderful, warm thing, you will change your first impression for the better.

WHY IS CASUAL NOT SUCH AN EASY STYLE?

It is generally accepted that the casual style is comfortable clothes with a simple silhouette, which is recommended to be worn outside the office. However, this is far from the case.

WOMEN`S HAT ETIQUETTE: ELEGANCE IN ANY WEATHER

A hat is not a mandatory part of a woman's wardrobe, but it is a convenient accessory for creating an authoritative image and a sophisticated style.

You can look stylish, feel confident in different situations and enjoy attention at any age. However, some items can not only emphasize the advantages of the figure but also refresh your image. Some work oppositely: they add extra age.

BUSINESS CASUAL DRESS CODE

The fashion for comfort and the desire to express ourselves gave us the Business casual dress code, which allows us to go beyond the strict office canons in clothing and show our own style.

10 OUTFITS WITH WHITE SHIRT

A white shirt has always been distinguished from other clothes by its simplicity but at the same time elegance.

THE ELEGANT SIGNATURE OF A WOMAN'S GLOVE. GRAMMAR OF STYLE

Probably, no other detail can give such sophistication to the image as women's gloves do. They emphasize the grace of movements, the tenderness of a woman's style, and the fragility of a real lady's hand.

About designer ANASTASIIA IVANOVA

A Vision of Timeless Femininity

Anastasiia Ivanova embodies a refined aesthetic rooted in grace, delicacy, and timeless femininity. Her dresses celebrate the poetic beauty of the female silhouette, infusing every design with emotion, sophistication, and quiet strength.

The Designer’s Journey

Educated at Istituto Marangoni in Paris and the Fashion Institute of Technology in New York, Anastasiia refined her craft at the intersection of European elegance and American vision. She opened her first atelier in Kyiv in 2009. Since then, her collections have been showcased at Ukrainian, Paris, and New York Fashion Weeks — capturing hearts across continents.

Philosophy of the Brand

At the core of her creative philosophy lies the concept of STYLE CODE — a refined code of elegance that guides how a woman dresses, carries herself, and communicates her values through style. Through every dress, Anastasiia encourages women to embrace conscious femininity and express their individuality with grace.

STYLISH LOOKS FROM NEW YORK FASHION WEEK

On September 8-12, 2022, the main event of autumn took place in New York - the annual Fashion Week.

FASHIONABLE AUTUMN TRENDS 2022 STYLIZATION

The main mood of the fashion trends of autumn 2022 can be described in one word: practicality. These are clothes that are easy to style, but look amazing every time.

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