SMART WARDROBE: THE ELEGANT FOUNDATION STYLE

SMART WARDROBE: THE ELEGANT FOUNDATION STYLE

There’s hardly a woman in the world who hasn’t stood in front of her wardrobe and sighed, “I have nothing to wear.” 

fashion tips from Anastasiia Ivanova

A WOWAN'S HANDBAG: A REFLECTION OF HER STYLE

A woman's handbag reflects her style, habits, and lifestyle. Discover how the choice and organization of your handbag can reveal your character and elegance

Fashion tips How to Elevate Your Style

HOW TO ELEVATE YOUR STYLE

True style is more than just clothing—it’s about confidence, elegance, and attention to detail. Learn how to refine your wardrobe, posture, and overall presence.

FOUR FORMULAS FOR ELEGANT WINTER WARDROBE

FOUR FORMULAS FOR ELEGANT WINTER WARDROBE

Anastasiia Ivanova has created 4 formulas of elegant winter wardrobe according to fashion etiquette and grammar of style. 

HOW TO CARE FOR CASHMERE THINGS

HOW TO CARE FOR CASHMERE THINGS

Caring for cashmere products may seem like hard work, but after the first experience of wearing such a wonderful, warm thing, you will change your first impression for the better.
WHY IS CASUAL NOT SUCH AN EASY STYLE?

WHY IS CASUAL NOT SUCH AN EASY STYLE?

It is generally accepted that the casual style is comfortable clothes with a simple silhouette, which is recommended to be worn outside the office. However, this is far from the case. 
WOMEN`S HAT ETIQUETTE: ELEGANCE IN ANY WEATHER

WOMEN`S HAT ETIQUETTE: ELEGANCE IN ANY WEATHER

A hat is not a mandatory part of a woman's wardrobe, but it is a convenient accessory for creating an authoritative image and a sophisticated style. 
ANTI-AGE EFFECT IN CLOTHES

ANTI-AGE EFFECT IN CLOTHES

You can look stylish, feel confident in different situations and enjoy attention at any age. However, some items can not only emphasize the advantages of the figure but also refresh your image. Some work oppositely: they add extra age.

BUSINESS CASUAL DRESS CODE

BUSINESS CASUAL DRESS CODE

The fashion for comfort and the desire to express ourselves gave us the Business casual dress code, which allows us to go beyond the strict office canons in clothing and show our own style.

10 OUTFITS WITH WHITE SHIRT

10 OUTFITS WITH WHITE SHIRT

A white shirt has always been distinguished from other clothes by its simplicity but at the same time elegance. 
THE ELEGANT SIGNATURE OF A WOMAN'S GLOVE. GRAMMAR OF STYLE

THE ELEGANT SIGNATURE OF A WOMAN'S GLOVE. GRAMMAR OF STYLE

Probably, no other detail can give such sophistication to the image as women's gloves do. They emphasize the grace of movements, the tenderness of a woman's style, and the fragility of a real lady's hand.
Fashion designer Anastasiia Ivanova wearing an elegant black suit, standing against the iconic New York City skyline

About designer ANASTASIIA IVANOVA

A Vision of Timeless Femininity

Anastasiia Ivanova is a New York-based designer, fashion artist, and the visionary behind her eponymous label. In a world of loud marketing, endless micro-trends, and overwhelming fashion noise, she approaches design differently.

For over fifteen years, Anastasiia has explored femininity not just as an aesthetic, but as a conscious choice—a language of power, energy, and elegance. She believes that true style is not an endless shopping list, but the art of navigating through the noise. It is about learning to choose what is authentically yours, surrounding yourself with pieces that elevate your energy, and returning to your true self.

The Designer’s Journey

Educated at Istituto Marangoni in Paris and the Fashion Institute of Technology in New York, Anastasiia seamlessly merges classic European craftsmanship with a sharp, contemporary perspective. 

Since opening her first atelier in Kyiv in 2009, her collections have graced the runways of Ukrainian, Paris, and New York Fashion Weeks. Today, she continues to champion modern elegance, celebrated for her mastery of clean lines, delicate details, and graceful aesthetics.

Fashion designer Anastasiia Ivanova in a refined soft pink outfit, posing with the Hudson River and Lower Manhattan in the background.

Designed in New York, Mastered in Ukraine

Behind every timeless silhouette is a rigorous standard of world-class craftsmanship. Envisioned in the heart of New York City, each collection is brought to life at Anastasiia’s private manufacturing atelier in Ukraine—the historic heart of Europe.

 With over 15 years of absolute control over the production process, from the first hand-drawn sketch to the final touch of luxury European hardware, her team of skilled artisans ensures flawless engineering. This dedication to precision tailoring empowers the modern woman with an impeccable fit and enduring grace.

Fashion as Art

Alongside her fashion collections, Anastasiia explores the deeper essence of femininity through mixed-media art. She views the dress not merely as a garment, but as a symbolic form—a vessel of strength, memory, and transformation.

Through sculptural canvases, textured layers, and expressive materials, she reflects the invisible forces that shape a woman’s character. In Anastasiia's world, the dialogue between fashion and art is continuous; both mediums serve as a profound visual expression of a woman’s inner resilience and intentional lifestyle.